Fixing the Patient Recruitment "Leaky Funnel": Blending Data with a Patient and Site-Centric Approach to Address the Challenge

Most people in our industry are familiar with the "Leaky Funnel" analogy that describes the model where we approach a large number of patients for inclusion in a study, but they leak out of the pipe at every juncture. The loss of patients through planning, screening and execution of the study is not only costly, but it can also significantly delay or even prevent the successful execution of an otherwise valid study.

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