Incorporating the Patient Voice to Improve Ulcerative Colitis Recruitment

Dr. Joan Meyer, Covance Executive Director of Strategy & Planning for iiGM, recently discussed her team's efforts to understand patients' opinions about inflammatory bowel disease trials and develop patient-centered clinical strategies to improve study recruitment. Xcellerate® Patient Intelligence provided ulcerative colitis patient perspectives to increase recruitment and retention among this population of which nearly 90% have never enrolled in a clinical trial.