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Market Access Services
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Economic Strategy & Reimbursement Consulting
Covance Market Access Services (formerly Covance Health Economics and Outcomes Services) consultants analyze economic forces that affect products and markets. Based on this analysis, we then develop effective economic marketing strategies that help pharmaceutical, biotechnology and medical device manufacturers drive market uptake of products and technologies. In other words, we transform potential into performance.
Our relationships with decision makers at government agencies and with private payers and providers help us understand their objectives in the medical marketplace. With this knowledge, we can help position a product appropriately for optimal commercial acceptance.
The Competitive Advantage
We focus on market economics to understand and guide the interactions of patients, healthcare providers, third-party payers and government regulators. This, in turn, leads to better decisions about pricing, customer support and market positioning.
Covance's economic strategy and reimbursement consulting can help transform a product's potential into a winning competitive advantage.
Our economic marketing & reimbursement studies:
- Estimate market size and penetration
- Conduct competitive analyses
- Plan for reimbursement, including coding, coverage and payment
- Determine the impact of formulation, dosage and route of administration for a new product-profile payer and market demographics.
Our market research capabilities allow us to:
- Develop and conduct Internet surveys
- Conduct focus groups
- Retrieve information from databases and create abstracts
- Perform qualitative and quantitative pricing studies.
Our expertise in product strategy allows us to:
- Prepare strategic and tactical economic marketing plans
- Prioritize product indications
- Develop stakeholder targeting, economic positioning and pricing strategies
- Create global economic dossiers
- Craft policy strategy for public and private payers.
Our claims data analyses help:
- Compare patient groups or products for analysis of utilization, economics and safety trends
- Measure market penetration and product diffusion
- Assess the impact of reimbursement factors.
Our extensive health economic models:
- Quantify the economic impact of diseases and treatments
- Quantify the budget impact from payer and provider perspectives
- Influence product development decisions for commercialization.
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