Consumer Research

Utilize our team of experts to assist in all facets of your consumer research.

Your Needs

At Covance, we have a broad range of consumer research services that help you obtain insights on food concepts and prototypes at any stage of development, from innovation through commercial scale-up. Incorporating consumer input early and often increases your chance of success.

Our Capabilities

Leverage our food research solutions to get closer to consumers-with a full portfolio of creative test designs providing quantitative capabilities and qualitative approaches. Tailored testing provides precise guidance for your development process and ultimate market success. 

Actionable Research and Taste Testing including:

  • Central Location Tests (CLTs)
  • Concept/Product Tests
  • Guidance Tests
  • Focus Groups
  • Ethnographies
  • Consumer Discovery and Co-Creation Sessions
  • Product Landscape®

Our Primary Facility Includes:

  • Auditorium to accommodate 25+ consumers simultaneously
  • 14 individual testing booths
  • Focus group room with viewing room
  • 4 test kitchens
  • Walk-in refrigerators and freezers
  • 23’ high prep hood area with viewing room
Covance food solutions, photo of granola used in consumer taste testing research